Concert Photography: The Future of a Radical Price

“Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.”  Warren Buffet

Some food for thought for everyone out there who is “concerned” about the state of the concert photography industry (or any facet of the photography industry, for that matter!), and its inherent and widely unwelcomed “free-ness”. The fact is, the business model for the film days is no longer relevant. In fact, it is archaic. Times have changed, and the way you do business has to change if you want to survive, and enjoy the life that you imagine (e.g., shooting live music gigs).

Free: The Future of a Radical Price

The author of the book, “Free:  The Future of a Radical Price”, Chris Anderson, is the editor of Wired magazine. When launched, he gave away hundreds of thousands of copies of the book as a FREE download. The hard cover book (at $29.99 each) then went on to be #12 on the NY Times Best Seller List.

Think about it folks. You can either stay stuck in the past and complain about things, and get left in the dust, or you can observe and embrace what’s happening in the digital era, adapt to it, and be innovative with your business plan.

You have a choice to sink or swim.

If you are a professional photographer or graphic artist, or anyone that makes their living in the digital world, I highly recommend that you read this book.

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